Majestic offers Trust Flow & Citation Flow Metrics that help to know the quality of the backlinks pointing to a website. You even have a Backlink History Checker that lets you see the number of backlinks detected by the platform over time. There is also a Rank Checker tool that can check your website’s ranking for specific keywords to further escalate your SEO practices. With its advanced features, user-friendly interface, and comprehensive training resources, SurferSEO is undoubtedly one of the best SEO optimization tools available in the market today. SEO tools can go for as much as $999/month, to as low as $12/month. Some offer annual plans, others offer monthly plans, and a few offer lifetime options.
If you don’t rank for the top 100 results, it’ll tell you that you’re not ranking for that keyword. This information allows you to better optimize your website for that keyword so you can make adjustments as needed. Mastering SEO optimization can be hard, especially if you’re just starting out. Fortunately, finding the best SEO tools is easy, we’ve compiled them all on this list. We reached out to over 30 SEO experts to find out what the best SEO software is and what keyword tracking tools are impressing the SEO experts. You don’t need to try all these tools, you just need to figure out which one works best for your business.
Ways SEO Evolved in 2024 (+What It Means for Your 2025 Strategy)
- Page speed, much like usability, is a metric that Google considers when ranking your website.
- For agencies serious about technical SEO, the value of Screaming Frog is non-negotiable.
- This chapter covers keyword research and other methods to determine what your audience is seeking.
- Learn how we stay transparent, read our review methodology, and tell us about any tools we missed.
- Check the Domain Rating (DR) of any website to see the strength of its backlink profile.
While it’s a solid starting point, Ubersuggest does have limitations. Its data isn’t as detailed or precise as that of tools like Ahrefs or Semrush, and it lacks advanced features like in-depth competitor research or technical SEO auditing. Some results can be slow to load or inconsistent due to reliance on third-party data.
With the aid of these tools, you may correctly analyze and SEO-optimize your website. Features include event-based tracking, real-time user behaviour insights, and cross-platform measurement. You can follow user journeys across both web and app environments.
An SEO crawler can quickly crawl your website (some crawls as fast as 200 pages per second) to show any issues it gives. The reports analyzes the URL, site architecture, HTTP status code, broken links, details of redirect chains and meta robots, rel-canonical URLs, and other SEO issues. These reports can be SEO Anomaly easily exported and referred to for further action by the technical SEO and development teams.
These three tools are free, so I’ve not included pricing information individually. CanIRank lets you review one website for free (plus get five keywords and SEO reports daily without paying). The paid plans for more websites and keyword reports start at $49/month.
Seolyzer is a free SEO tool for site crawling, log analysis, and determining how search engines like Google view your website. Seolyzer pulls information that crawling bots leave in your server’s log files while browsing your site. The tool also identifies error codes, redirects, and page speed performance. Traditional SEO tools are great for conducting research and audits when your business is already established. But what if you’re starting a new business venture and want to know what popular industries, topics, and ideas people are exploring? Google Trends is a great place to explore the untapped potential that can yield a large keyword landscape for your website.
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What sets Content Harmony apart is its approach to content creation. It goes beyond simple keyword stuffing, offering deep dive analysis into search intent, competitor outlines, and even visual content requirements. It can also help you cite and link to authoritative sources, adding credibility to your content without endless manual research. Beyond just churning out content, Writesonic offers some solid SEO features like content gap analysis and automated internal linking. I also like that it helps with repurposing content across different channels and offers one-click publishing to WordPress and social platforms. And if you need search engine optimization, their SEO Mode lets you analyze your content against SERP competitors and optimize accordingly with their Surfer SEO add-on.
It’s a more complete solution for link metrics than some of the best SEO software out there. Its reporting options are also generous; you can pull an unlimited number of reports on all plans. Semrush offers so many tools and resources that even those experienced in SEO should expect a learning curve; that curve is much steeper for beginners. To its credit, Semrush understands its platform requires some user training. Semrush offers a vast online Help Center, complete webinars, e-books, podcasts and how-to articles. The Semrush Academy features dozens of free courses and certification exams.